All companies have origin stories, although most times they’re nowhere near as cool as the kind you see in movies. When it comes to Honda, however, it’s about as real as it gets. This story starts, however, not at the beginning of Soichiro Honda’s life, but in the middle. The year is 1973, and Honda […]
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How We Would Build Our 2014 Honda Accord
Because we live fast-paced and vicarious lives, we found ourselves enjoying the 30% humidity and low 70s temperature of this beautiful May morning by going over the year-to-date financial accounting of Honda’s U.S. sales in our air-conditioned office. This reverie, however, inspired a thought: seeing that the Accord is Honda’s best-selling model, we wondered: What […]